Enabling car classifieds for SIMI members

Case Overview

The SIMI (www.simi.ie) is a professional trade body that represents the majority of car businesses in the Irish Market. Their members range from the smallest independent business through to major Car Manufacturers. They represent the majority of Car Dealers in the Irish market.

The Challenge

- To enable the car dealer membership to leverage the value of their combined inventory when managing and purchasing classified advertising

Goals

• To provide dealers with a web presence that enables them to present their cars in a way that highlights the value of their offerring
• To provide the Dealers with more advertising choices in the market
• To provide dealers with a reporting system that enables them to gauge the effectiveness of their advertising spend
• To simplify the process of managing their online and printed advertising

Skupe Net Solution Used

The Ad-Centric™ Classified Search platform was deployed to act as a central data hub for all memebers. From the hub, dealers are able to manage their car listings either via the hub directly or via their existing Showroom/CRM management systems. A new 'approved cars' website, www.beepbeep.ie will be available to the public to search these high quality listings. In addition the system will also provide a car search function for the Car Dealers' own website, the Manufacturers' website and also send the cars to other publishers (online and printed).